You Are Pricing Your Product WRONG! How to Determine Optimal Price for Profit
Read more on my blog: https://neilpatel.com/blogToday I’m going to share with you how to determine the optimal price for your product or service.
0:29 Optimal Price Tip #1
The first thing you need to do is look at your competition. Is your product comparable to theirs? Is it better? Is it worse? Do you have the same feature sets? Do you have fewer features? If your product is easier to use, it has all the same features, and it’s higher quality, you can price your product at the same price as your competition or higher. Now, if your product has fewer features than the competition or your service has fewer features, it’s not as good, you don’t want to be in the same price point. Ideally, you want to be lower. It’s just common sense, right?
1:41 Optimal Price Tip #2
Now, the second tip I have for you and this is if you wanna maximize how much income you’re making and profit versus capturing the majority of the market because the first tip I gave you, if you wanna put your price lower than the competition when your product’s better, it’s a great way to gobble up their market share but on the flip side, if you’re trying to optimize for profitability, what you wanna do is split test your pricing. You can use Crazy Egg, and you can use Optimizely, VWO. Pick A/B testing tool.
Create two pages of your product or service at different price points and keep playing with the price. You can increase it, and you can decrease it. Usually, you want to start off increasing it, and you want to see, alright, can I generate the same amount of sales with the higher price point? If you can, then you want to go with the higher price point then you don’t want to stop there just because you got more sales on the front end.
If you’re unsure of how to price your product or service, leave a comment below with your product or service, tell me what you’re thinking, and I’ll give you some feedback. If you like this video, tell people about it, share it, subscribe. Thank you for watching, and I can hope to help you come up with the ideal price for your product or service.
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